Brand · Illustration · Web · Commerce
LionBerryRegenerative
A complete brand-and-commerce system built from identity and product illustration through art direction, content, website design and Shopify integration.
The project
One visual system, from bottle to browser.
LionBerry required more than a storefront. The brand needed a recognizable identity, credible product presentation and a digital system capable of explaining an unfamiliar category while supporting direct sales.
The result brought the website, product imagery, label artwork and broader visual language into one connected experience rather than treating them as separate assignments.
- ScopeFull brand build
- PlatformShopify
- DisciplinesIdentity, illustration, web
- FocusE-commerce and education
Connected design
A brand people can understand—and remember.
Detailed illustration gives the products a distinct voice, while the restrained black, white and berry palette creates continuity across packaging, photography and screens. The website then turns those assets into a clear customer journey.