The Drags
Dense working boroughs where smaller creatures, street economies and organized power compete for every corner.
Original IP · Character design · World-building
Oggy'sArmy
A small rabbit. An impossible city. A story world built for graphic novels, figures, animation and collectible art.
The project
A world with dirt under its nails.
Oggy's Army is a long-form original universe developed by Dan Seward through illustration, character design, story, world-building and product exploration. Its visual language brings hand-drawn characters into a tactile fantasy world where crooked stone cities, old forests and waterways are threaded with machinery no one entirely understands.
At its center is Oggy: a young, gentle rabbit who would rather return to quiet streams and forest life. Instead, he is hunted for a mysterious inheritance and pulled toward a conflict far larger than himself. His journey opens the door to an ensemble cast and a world where survival, power and belonging look different in every district.
- Created byDan Seward
- In developmentGraphic novels · Figures
- Known cast40+ characters
- DisciplinesStory · Art · 3D · Products
Lead character
Small, readable and unmistakably Oggy.
His compact silhouette, low center of gravity, broad feet, drooping ears, navy helmet and green segmented harness keep him immediately recognizable. The military equipment creates tension with the peaceful, sympathetic character underneath it.
Sorren · City of Difference
Medieval stone. Advanced machinery. One enormous vertical city.
Sorren is conceived as both refuge and trap: a layered city of waterways, bridges, markets, laboratories, military districts and underground expansion. Wealth and safety change sharply from one level to the next, while old architecture and excavated technology occupy the same streets.
Hat Lands
Factories, warehouses and laboratories housed in castle-like stone structures fitted with industrial technology.
Drenn
A magical market district where excavated technology and unfamiliar forces meet.
Royal City
A walled island of castles, clean cobbled routes, waterways and tightly integrated technology.
An ensemble world
Every silhouette carries a different story.
Heroes, outsiders and walking war machines share one illustrated universe without losing their individual identities. The wider cast lets different stories reveal Sorren and the Known World from radically different points of view.
Published collection
More than three decades in the making.
The Oggy's Army NFT collection marked the first public display of artwork and story ideas from a world developed over more than thirty years. The collection preserves an earlier chapter of the project while the characters, graphic-novel stories and wider visual world continue to evolve.
View the official collection on OpenSea ↗Built as a system
Story, image and object moving together.
Oggy's Army is not being treated as a stack of unrelated illustrations. Character bibles preserve identity; lore records track locations and open questions; visual rules keep characters and environments in the same world; and figure specifications translate design decisions into physical form.
That shared foundation lets the project move between sequential art, standalone illustration, 3D scenes, action figures and collectible editions while remaining recognizably one universe.